Comparisons

ChamberMaster vs Glue Up: which is better for chambers of commerce?

Updated July 2026 · 6 min read
Short answer

ChamberMaster, owned by GrowthZone, is a long-established, US-focused chamber management tool built around member directories, billing and communications. Glue Up is a broader, global all-in-one association management system covering membership, events, CRM and finance, priced from around $2,500 a year. The right choice depends on whether your chamber needs a focused US tool or a wider global platform.

How the two platforms differ

ChamberMaster is long-established chamber-of-commerce management software built around a member directory, billing, member management and communications — it is owned by GrowthZone and is used primarily by US chambers, with quote-based pricing.

Glue Up, founded in 2013 as EventBank and headquartered in McLean, Virginia, is a cloud all-in-one association management system spanning membership, events, CRM, community engagement, email marketing and finance. It is used by thousands of associations, chambers and nonprofits worldwide, with pricing from around $2,500 a year, billed annually, and quote-based thereafter.

Strengths of each platform

Both platforms have real strengths, and the right pick depends on what your chamber values most:

  • ChamberMaster: a long track record specifically in the US chamber-of-commerce sector, and membership in the wider GrowthZone family of association tools.
  • ChamberMaster: workflows built specifically around chamber operations rather than adapted from generic association software.
  • Glue Up: reviewers on G2, Capterra and GetApp consistently praise its user-friendly interface and responsive support.
  • Glue Up: implementation is often completed in under a week, and mobile apps are included at no extra cost.

Where each falls short

No platform is without trade-offs.

  • ChamberMaster: primarily US-focused, so chambers with international, bilateral or binational membership may find it a narrower fit.
  • ChamberMaster: pricing is quote-based, which makes it harder to compare costs upfront without contacting sales.
  • Glue Up: reviewers on G2, Capterra and Software Advice note that costs can rise significantly as membership, email volume and usage grow.
  • Glue Up: reporting depth, communication customisation and some mobile-versus-desktop differences are recurring criticisms.

A side-by-side view

A quick comparison across the essentials:

PlatformBest forStrengthsPricing model
ChamberMasterUS chambers wanting a dedicated, established chamber toolLong track record in the US chamber sector; part of the GrowthZone familyQuote-based
Glue UpChambers and associations wanting one global all-in-one platformUser-friendly interface; fast implementation; free mobile appsFrom ~$2,500/yr, billed annually, then quote-based
Published figures 2026; verify with vendor.

Which should a chamber choose?

A US-only chamber that wants a tool built specifically for chamber operations, and is comfortable with quote-based pricing, will likely find ChamberMaster a natural fit — especially if it may later want the broader GrowthZone suite.

A chamber with international members, multiple event types or a need for one all-in-one system covering membership, events, CRM and finance may prefer Glue Up’s breadth, bearing in mind that costs tend to climb as usage grows.

Where Chamberflow fits

Chamberflow is newer than both incumbents. It is an AI-agent chamber operating system built on one canonical member record, where agents score renewal risk, draft outreach, forecast event P&L and reconcile finance to QuickBooks Online or Xero — always with a staff member approving before anything sends or charges. Each chamber gets its own branded, currency-specific tenant, and migrating off Glue Up is designed to take about 14 days. Pricing is quote-based, by chamber.

Frequently asked questions

Is ChamberMaster the same company as GrowthZone?

No — ChamberMaster is a product owned by GrowthZone, which also sells its own broader association management software. Many US chambers use ChamberMaster specifically for its chamber-focused member directory, billing and communications features, while GrowthZone serves a wider range of associations. Pricing for both is quote-based.

Does Glue Up get more expensive as a chamber grows?

Yes — reviewers on G2, Capterra and Software Advice note that Glue Up’s costs can rise significantly as membership numbers, email volume and overall usage increase. It is worth asking Glue Up for a growth-adjusted quote, not just a starting price, before comparing it against a chamber-specific tool like ChamberMaster.

Can a bilateral or binational chamber use ChamberMaster or Glue Up?

Glue Up is generally the better fit for bilateral or binational chambers, since it is built as a global all-in-one platform used by associations and chambers worldwide. ChamberMaster is primarily US-focused, so chambers with significant cross-border membership or multi-currency needs may find Glue Up, or a purpose-built alternative, a closer match.

How does Chamberflow compare to ChamberMaster and Glue Up?

Chamberflow is a newer AI-agent chamber operating system rather than a traditional AMS. It adds renewal-risk scoring, drafted outreach, event P&L forecasting and finance reconciliation to QuickBooks Online or Xero, with a staff member approving every send or charge. It does not have the track record of ChamberMaster or Glue Up, but migration from Glue Up is designed to take about 14 days.

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