Start with the ticket tiers, not just one price
A single flat ticket price leaves real revenue on the table and often under-serves the member-price expectation at the same time. The standard structure is a member rate and a non-member rate at minimum, sometimes with an early-bird window or a table/group rate layered on top for larger bookings.
- Member rate — the discounted price for active members, usually the anchor price members expect.
- Non-member (guest) rate — higher, and often the rate that funds a meaningful share of net margin on the event.
- Table or group rate — a bundled price for a table of ten, common for galas and dinners.
- Sponsor comps — free or discounted seats attached to a sponsorship package, tracked separately from paid tickets so the event P&L stays accurate.
Add-ons are optional extras, priced and tracked separately
An add-on — a wine pairing, a workshop seat bolted onto a conference ticket, a table upgrade — is optional on top of the base ticket, not a separate ticket type of its own. Keeping add-ons distinct from ticket tiers means a registrant can mix and match (a non-member with the wine pairing, a member without it) without the tier list multiplying into a confusing grid.
One checkout, not several
The registrant should pick a ticket tier, tick whichever add-ons they want, and pay the total in a single transaction — seats plus add-ons together. Splitting this into separate purchases (buy the ticket, then separately buy the add-on) adds friction that measurably reduces add-on attach rate, and creates two records to reconcile instead of one.
Track capacity and seats-left accurately
Capacity should be enforced at the event level (total seats) and, where relevant, at the add-on level too (a wine pairing may have fewer seats than the event itself, if the room only holds a certain number for that add-on). Showing an accurate "seats left" figure on the public registration page also creates legitimate urgency — a stale or manually-updated count either oversells the room or understates real availability.
Where Chamberflow fits
Chamberflow's event setup lets a chamber define ticket tiers and add-ons once, and the public signup page handles tier selection, add-on selection, seat quantity, and a single checkout automatically — with capacity enforced live, so seats-left is accurate rather than manually maintained. Payment settles directly to whichever payment account the chamber has connected, not to a Chamberflow-held balance.